Main Onpage SEO Factors That Can Be Used To Effect Ranking
As you all know that SEO is an online marketing term that can be used to increase the visibility of website or blog and can increase the search engine rank. You can perform SEO on our website in two ways i.e. Onpage SEO and Offpage SEO.
Most of my friends asked me about process of onpage SEO. SO, today let me discuss some basic terms of onpage SEO with you.
What is Onpage SEO:
Onpage SEO basically stands for all the methods and techniques that are used on your web site and hosted on a server. In onpage optimization your website is re-assembled for optimum usability and visibility in search engines.Here are some steps that you can include in onpage SEO.
1) Website Analysis:
Firstly we need to do analysis of the website. In website analysis you can check the competitors of our website which can compete with us. You can also check the header tags, sitemaps, webmaster code, analytic code etc are present in website code or not? After that you can make a plan what you will do in SEO process of the website.
2) Keyword Research and Analysis:
In keyword research you can search the finest and the website related keyword. These keywords must be having low competition. You can do analysis on these keywords by competing their competition and time that they will take to rank in search engine. You need to find those keywords which will take lowest time to rank.
3) Keyword Placement:
After doing keyword research and analysis you can place the right keyword at right place on the right page of the website. So, that it will get more priority and it will rank easily in search engine because right keyword is crucial.
4) Keyword Density:
Keyword density is how many a keyword is placed in a content of the page. Keyword density can be calculated as the no of times the keyword occurring in a webpage by the total no of words present in a webpage into 100. According to Google the keyword density should be 2%-3% in a web page. In a page, if you are overusing the keywords then there are chances that Google will consider it as a grey hat or black hat techniques of SEO.
5) Meta Tags:
Meta Tag is a special HTML tag that provides the useful information about a web page. It’s not like a normal HTML tags that tells us how the page is displayed rather they provide information like what the page is all about and which particular keywords signifies the page content, how often it is updated and who created the page.This information is used by the search engines for building their indices.
6) Meta Robots:
Meta robots are those html tags that tell the search engine robot what to follow and what to no follow. You can write the Meta robots tags within the head section. Here is the example of how to write the Meta robots in your website coding.
You can use robots.txt file for your website to give the instruction to the robots so that website can crawled in well manner. You can say that this file contains the set of instructions for the search engine robots.
8) XML Sitemaps:
XML sitemaps tells road maps for all pages of the website to the search engine. So that search engine can easily access and index all pages of the website. You can create the sitemaps for your website from site maps generator website.
9) RSS Feed:
RSS feed shows the latest updated content in website and the main thing about the RSS feed it that it automatically updated. We can submit an RSS feed to different high PR directories. By submitting RSS feed you can get improve your process of SEO. It provides the easier way to communicate than email.
10) Image Optimization:
Image optimization is process to optimize the images that you are using in your website. You can optimize the images by giving their appropriate name, title and alt tags. Image optimization can help you to improve the ranking and visibility of your website because the search engines cannot understand the content that you want to show by using images but the search engine will index the alt tags of the images.
11) W3C Validation:
The World Wide Web Consortium is the chief international community for the world wide web where a full time staff, other member organizations and public come together to create web standards. The founder of World Wide Web Consortium, Tim Berners-Lee founded this at the Massachusetts Institute of Technology. It’s mission is to lead and help the Web to its full power and potential.
12) Permalink Structure:
You can set the permalink structure that links to the content of the page. It is the right url structure to energise onpage SEO. The keyword of the page should be existing in the url of the page.
13) Google Tools:
You can work on the Google tools like analytic and webmaster code. These codes can help you to track the no of visitors who are visiting your website per day and what activities they are doing on your website.
14) Rich Snipptes:
You can use the rich snipptes if you want to show your text stand. They help you to highlight your content and increases the chances of its visibility on search engines.
You can use breadcrumbs in your website so that you can show the short path of your pages through categories also.
At the end we can say that above mentioned onpage SEO factors are very important to affect the ranking and traffic of your website. You can say that the Onpage SEO and Offpage SEO are simultaneously processes that can be done on your website side by side.To get information about Offpage SEO factors read my given blog.
Main Offpage SEO factors That Can Be Used To Effect Ranking