If site appears frequently in the search results list, then the increases the calculation of visitors it will receive from the search engine.
may target different kinds of searches which include image search, video search, news search, location search etc. The major search engines over the internet are google, yahoo, bing etc. where we can search the webpages and other content such as images and videos and the ranking is based on what search engine considers best for the users.
There are two main ways of performing the search engine optimization process:
1. On page SEO
2. Off page SEO
The work of SEO starts when we start working on the website. After that we start finding the keywords of that website. Then the content pages of that website are created.
search ranking factors are those that are entirely within the publisher’s own control.
is the process to increase the visibility of the website. Let us suppose we have created a new website, then our next task is to increase the ranking of the website.
Why we need SEO for a website?
Mostly, the web traffic is derived from the search engines. The traffic to the websites can also be increased by the social networking sites. Social networking sites play vital role in increasing the traffic on the websites, as there are large number of people on the social networking sites all over the world. Posting link of the website on the pages of the social networking sites increases the visibility of the website. This is not possible without search engine optimization. That is why SEO is required for the frequent access of the website.